When speaking in public events, there are various target groups that should be considered when assessing what are the strategies organizers, exhibitors and business in general. Expression is widespread, the relevant public is often confused with the public interest of an event. But both are different types of public and identify them is one of the first steps on direct advertising for your event or your brand properly and effectively. So what is the difference between the target group and the public interest?
The target group of the event is the public that circulates through the area. As a rule of visitors of all kinds, as an exhibitor, congressmen, speakers, teachers, students, sales representatives, distributors and other categories of professionals there. The audience is reached in different ways by the exhibitors at the event, as every exhibitor should ask: "In relation to this target group, the public interest in my Who, in this case to come to my booth" This is the definition of the public interest. It is the reason for the exhibitors a participate in any event. Without them previously defined and studied, targeted marketing by the exhibitor often does not work.
The first step to do is to identify stakehoulders your brand. There are many, including the audience is never a monolithic and unchanging. Then invest in determining the evaluation of stakehoulders your brand: to know what they think about your business. Finally, everyone around stakehoulder of place and the necessary importance to each of them in their marketing activities. It is also important to orient unique marketing measures for each of these actors, there is again the public's interest not a homogeneous block: always in conflict and change opinion about your brand -for good or bad.
If the event promoter is responsible for the acquisition of the target audience of your event - the public who are looking for specific products, brands or topics of the event, or for the whole event - the exhibitors for capturing your interest public. The reason of their participation in the event is to be the public interest, as well as their overall marketing should be directed to this public. But without a serious public research commitment that can not be performed.
The target group of the event is the public that circulates through the area. As a rule of visitors of all kinds, as an exhibitor, congressmen, speakers, teachers, students, sales representatives, distributors and other categories of professionals there. The audience is reached in different ways by the exhibitors at the event, as every exhibitor should ask: "In relation to this target group, the public interest in my Who, in this case to come to my booth" This is the definition of the public interest. It is the reason for the exhibitors a participate in any event. Without them previously defined and studied, targeted marketing by the exhibitor often does not work.
The first step to do is to identify stakehoulders your brand. There are many, including the audience is never a monolithic and unchanging. Then invest in determining the evaluation of stakehoulders your brand: to know what they think about your business. Finally, everyone around stakehoulder of place and the necessary importance to each of them in their marketing activities. It is also important to orient unique marketing measures for each of these actors, there is again the public's interest not a homogeneous block: always in conflict and change opinion about your brand -for good or bad.
If the event promoter is responsible for the acquisition of the target audience of your event - the public who are looking for specific products, brands or topics of the event, or for the whole event - the exhibitors for capturing your interest public. The reason of their participation in the event is to be the public interest, as well as their overall marketing should be directed to this public. But without a serious public research commitment that can not be performed.
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